The retail market place promotes continuous improvement to survive in a turbulent atmosphere. For that, benchmarking is the exploration for industry best practices that leads to superior performance (Camp,
1989). The benchmarking dimension of the retail stores conceives a set of indicators and for this reason assumes the configuration of a multi-criteria analysis. The literature on retail stores and marketing mix model has identified four major underlying criteria essential to take place in the market place. They are as follows:
ATT : Product Attribute 1
ATT2 : Price Attribute
ATT3 : Promotions Attribute
ATT4 : Place/Distribution Attribute
An organization will show better performance on the basis of some indicators and worse performance on the basis of some others: “there is no single performance management enterprise system which is best in class across all areas” (Sharif, 2002).
Computed by averaging the scores assigned to all the organizations on the basis of all the criteria, we could obtain the result of the “best in class” in the organization, with the maximum averaged value.